Theory and Applications of the Analytic Network Process: Decision Making with Benefits, Opportunities, Costs, and Risks

The Analytic Hierarchy Process (AHP) and its generalization to dependence and feedback, the Analytic Network Process (ANP), are methods of relative measurement of tangibles and intangibles. Being able to derive such measurements is essential for making good decisions. 

This book is based on the Analytic Network Process and lays out a new approach for making decisions in light of their benefits, opportunities, costs and risks (BOCR) shows how to include the strategic criteria of the decision-maker that must be satisfied regardless of the particular decision being undertaken. 

This book includes all the important background material from the earlier book, The Analytic Network Process: Decision Making with Dependence and Feedback, published in 2001, and goes farther with new examples of estimating market share of companies based on the intangibles of customer perception, and new applications involving Benefits, Opportunities, Costs and Risks.

Konsep Fuzzy ANP (FANP)

Meskipun ANP telah memecahkan masalah dalam AHP, banyak keputusan-keputusan yang tidak dapat mengatasi masalah yang terlalu kompleks untuk dipahami secara kuantitatif. Namun, atribut keputusan Fuzzy multi-keputusan (FMADM) telah dikembangkan karena ketidaktepatan dalam penilaian kepentingan relatif dari atribut dan peringkat kinerja alternatif sehubungan dengan atribut. Ketidaktepatan mungkin timbul dari berbagai alasan seperti : informasi yang tidak dapat diukur ataupun infromasi tidak lengkap. Metode konvensional MADM tidak dapat secara efektif menangani masalah dengan informasi yang tidak tepat tersebut. Untuk mengatasi kesulitan ini, teori himpunan fuzzy, pertama kali diperkenalkan oleh zadeh, telah digunakan dan diadopsi. Teori himpunan fuzzy mencoba untuk memilih dan memprioritaskan, dan melakukan tindakan dengan mengevaluasi sekelompok kriteria yang telah ditentukan. Memecahkan masalah ini dibutuhkan suatu prosedur evaluasi untuk menilai dan memberikan peringkat. Oleh karena itu, penelitian ini menggabungkan keunggulan menggunakan fuzzy ANP (Ru Wu et al, 2007).

BUKU: Group Decision Making, Drawing out and Reconciling Differences

When a group makes a decision, that decision carries a lot more weight than when just one person does it. Think of the founding fathers of the American constitution and how much power and influence their ideas have had in the entire world for more than two hundred years. Also think of gravity, a universal force brought about by an enormous number of minute particles that band together to make a universal law. Together, they create a massive force, a law of nature; alone they can barely be noticed. 

That is how our minds work by deciding together to create a power that transcends our individuality. Group decision making is a gift and an opportunity to create greater influence through the working together of many minds. 

This book shows how to use the Analytic Hierarchy Process for hierarchical decision making and the Analytic Network Process for decision making in networks with dependence and feedback in group decision making. Part I discusses the group and the decision and shows the importance of using a structured process, particularly for those high value decisions involving many powerful parties with different interests. It discusses how to facilitate a group decision, combine individual judgments and smooth differences to arrive at a decision that everyone can live with and get behind. 

Part II discusses the group in planning and how to draw out differences. Part III is about conflict resolution and Part IV is about how to address significant issues that come up in group decision making and shows that it is possible to construct an overall group preference.